In simple terms link building is the process of obtaining links from other websites that are pointing to your site in the world of seo these links are called backlinks and are critical for your online presence they allow you to rank higher and make your pages more accessible to your target audience. Link building strategies for seo increase authority and poplarity of your website with back links seo mastery book 3 author sterecyclecom 2021 02 24t000000 0001 subject link building strategies for seo increase authority and poplarity of your website with back links seo mastery book 3 keywords. Link building is a strategy meant to help companies generate inbound links intentionally earning domain authority as well as direct traffic from people clicking the links google hasnt tinkered with the link relevant side of its algorithm much in previous years. Seo has a lot of aspects to tackle from a well structured website down to quality content all of those seo aspects are for not without link building strategies to back them up link building strategies for seo provides the power to increase your domain authority and have people find you organically online. By now you should understand the important role backlinks play in your local seo strategy the list above provides a great start to your link building plan but dont stop there building backlinks isnt a one and done scenario rather like the tortoise and the hare slow and steady wins the backlink race