Discourses in place explores how the physical and material characteristics of language in the world give meaning to communication in the book ron and suzanne scollon argue that we can only interpret the meaning of public texts like road signs notices and brand logos by considering the world and culture that surrounds them drawing on a wide range of real examples from signs in the chinese mountains to urban centers in europe asia and america the book equips students with the methodology . Discourse in place language in the material world is divided into 10 chapters by way of introduction chapter 1 geosemiotics provides an overview of the key conceptual and notional frameworks of the emerging discipline of geosemiotics serving as a point of reference for the following chapters in the volume the authors begin their arguments with a close up view of the relation between discourses including signs structures and place that is the social and material world . Discourses in place language in the material world ron scollon suzie wong scollon isbn 9780415290487 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Discourses in place is highly illustrated containing real examples of language in the material world including a how to use this book section group and individual activities and a glossary of