In gaming Necessity is the mother of invention

There are 255 million websites, 107 trillion emails were sent last year. That’s a mere 300 billion or so emails sent every day. It’s easy to get lost.


Without waging advertising war could your egaming site stand out in 2019? Here’s some of the recent good shit!

Get in early.
Paddy Power recently launched its sports book for the iPad, for example. This may not in real terms immediately create a huge new revenue stream for them, but it does mean they are slightly ahead of the game and they get the publicity.

Full Tilt showed, with its Rush poker, that a new twist on an established game can also give you a huge advantage.

If you ask James Cameron (although he is responsible for Titanic and Avatar, two pretty good reasons to end humanity once and for all, so I wouldn’t ask him if I were you…), everything should be 3D and whilst it may not exactly transfer to the world of e-gaming there is something to be said for looking into this area. PKR generated a huge amount of interest by doing something that no one else had done. In 2019 888’s new 3D casino, whilst coming some time after Le Croupier’s attempt, is a good example of trying to stay ahead of the game. Many more small “pseudo 3D” poker providers have cropped up and are making significant revenue in Southern European markets.

The Social Network: There 175 million people on Twitter.
None of us are new to Facebook now of course but such “sharing” sites have not been exploited to the maximum. I think Twitter is the one for me. Although for many it appears to be nothing more than a status update site (surely the most nauseating thing about Facebook… we don’t give a shit what you had for breakfast!! LOL) it is really a fast, efficient and, most importantly, a direct way of communicating with existing customers. But perhaps overlooked is the fact that it is a valuable search tool, used by thousands of potential customers, management software is available and the resources required to maintain it are modest. 100 million new accounts were added in 2019 alone and the advertising potential is relatively untapped.

When it comes to adding new games the smaller egaming companies are often much more flexible than larger rivals – they can react more quickly. Although many smaller egaming companies want to have the same casino product as the big guys it also pays to look around and find something which could give you an edge over your direct competitors. There are providers offering a different kind of slot machine, whether it is a slightly more 3D animation or one with alternative design, reel spinning or win lines they are out there.

Incidentally, I think NetEnt’s vision in adding a game such as Jack Hammer should be well noted. The game loads in no time and is ideal for markets where internet is weaker than Steven Seagal’s acting but where people still go the their local internet cafe to spin the reels. These markets have not been exploited fully by any means.

On a similar note, surely more providers will think about bridging the online / offline gap? In these harsh economic times people, even in more “developed” markets, want to pay in cash. It doesn’t need to have negative connotations, anyway maybe that’s for another time.

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