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There are 255 million websites, 107 trillion emails were sent last year. That’s a mere 300 billion or so emails sent every day. It’s easy to get lost.
Without waging advertising war could your egaming site stand out in 2019? Here’s some of the recent good shit!
Get in early.
Paddy Power recently launched its sports book for the iPad, for example. This may not in real terms immediately create a huge new revenue stream for them, but it does mean they are slightly ahead of the game and they get the publicity.
Full Tilt showed, with its Rush poker, that a new twist on an established game can also give you a huge advantage.
If you ask James Cameron (although he is responsible for Titanic and Avatar, two pretty good reasons to end humanity once and for all, so I wouldn’t ask him if I were you…), everything should be 3D and whilst it may not exactly transfer to the world of e-gaming there is something to be said for looking into this area. PKR generated a huge amount of interest by doing something that no one else had done. In 2019 888’s new 3D casino, whilst coming some time after Le Croupier’s attempt, is a good example of trying to stay ahead of the game. Many more small “pseudo 3D” poker providers have cropped up and are making significant revenue in Southern European markets.
The Social Network: There 175 million people on Twitter.
None of us are new to Facebook now of course but such “sharing” sites have not been exploited to the maximum. I think Twitter is the one for me. Although for many it appears to be nothing more than a status update site (surely the most nauseating thing about Facebook… we don’t give a shit what you had for breakfast!! LOL) it is really a fast, efficient and, most importantly, a direct way of communicating with existing customers. But perhaps overlooked is the fact that it is a valuable search tool, used by thousands of potential customers, management software is available and the resources required to maintain it are modest. 100 million new accounts were added in 2019 alone and the advertising potential is relatively untapped.
When it comes to adding new games the smaller egaming companies are often much more flexible than larger rivals – they can react more quickly. Although many smaller egaming companies want to have the same casino product as the big guys it also pays to look around and find something which could give you an edge over your direct competitors. There are providers offering a different kind of slot machine, whether it is a slightly more 3D animation or one with alternative design, reel spinning or win lines they are out there.
Incidentally, I think NetEnt’s vision in adding a game such as Jack Hammer should be well noted. The game loads in no time and is ideal for markets where internet is weaker than Steven Seagal’s acting but where people still go the their local internet cafe to spin the reels. These markets have not been exploited fully by any means.
On a similar note, surely more providers will think about bridging the online / offline gap? In these harsh economic times people, even in more “developed” markets, want to pay in cash. It doesn’t need to have negative connotations, anyway maybe that’s for another time.
Blogging for Fun
Although blogging can be used for a variety of other purposes such as generating income, promoting a cause and providing information there are many bloggers who enjoy blogging simply because it is fun.
These bloggers enjoy blogging for reasons such as staying in touch with friends, expressing themselves or keeping a record of important events.
This article will explain how blogs can be used for these purposes.
Blogging to Stay in Touch with Friends
Staying in touch with friends and family members is just one of the many reasons a person may wish to start a blog.
This is especially useful for those who move far away from their friends and family members.
Staying in touch by phone, regular visits and even email is not always easy. This is because it can be difficult to keep up long distance interactions with several different people at once.
However, by maintaining a blog, a person can greatly simplify the process of staying in touch with friends and family members because they do not have to repeat information in individual phone calls or emails or make time to visit several different people.
When maintaining a blog, the individual can choose to post a variety of information and photos. Through this information and photos the blog owner can keep others informed about current events in his life.
Friends and family members can view the blog at their convenience to catch up on important events in the blog owner’s life and in most cases can post comments to the blog owner.
They can also read comments from others.
This is beneficial if those viewing the blog know each other because they can not only stay in touch with the blog owner but also have a chance to communicate with other friends and family members through the comments section of the blog.
Blogging as a Form of Expression
Some bloggers begin blogging as a form of expression. They may right poetry, songs, short stories or even use the blog to vent about personal events or politics.
These bloggers may wish to keep their blog private or can make the blog available to the public. Keeping the blog private is sort of like keeping a diary or a journal.
It gives the blogger a multi-media form of expressing themselves without the risk of others discovering their true feelings, innermost dreams or frustrations.
Other bloggers opt to make these blogs public.
This may be for a number of different reasons. Sharing these feelings with others allows the blogger to reach others who may have the same interest as the blogger.
Bloggers who use their blog as a form of personal expression may want to be cautious and consider the decision to make a blog public. This is important because the blog owner may initially not see problems with allowing others to view his personal thoughts. However, over time he may realize his blog could either be offensive to others or could result in problems if friends or family members view the blog.
Blogging to Keep a Record of Events
Another common reason for blogging is to keep a record of important events. Examples of some types of events which a blogger may wish to document include a pregnancy, weddings, vacations, sporting events or completion of school events. Using blogs to keep a record of these events gives the blogger an opportunity to record daily events in one simple location where they can easily look back on the blog or share the postings with others who might be interested in the events.
In these cases the blog can serve as a form of scrapbook documenting the events as they occur.
The blog owner can post as often as he desires and may choose to include elements such as photos, music, audio files and video files into the blog.
The blog can also be designed to suit the events being documented.
For example a journal depicting a vacation may have backgrounds, fonts and colors representing the vacation location while a pregnancy blog may feature elements which represent pregnancy, babies and being parents.
Design Elements of a Blog/Website
A blog may be essentially an online journal displayed in reverse chronological order but it is also a website which requires the same attention to detail any other website requires.
It also requires the same design elements as a regular website which does not also function as a blog.
Bloggers have decisions to make regarding design elements of the blog such as colors and layout, fonts and the inclusion of advertisements.
Although many blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customized by bloggers who possess some programming skills.
This post will discuss some of the basic design considerations bloggers encounter.
Colors and Layouts of a Blog
The colors and layout of a blog is one of the most obvious design considerations bloggers must consider when starting or re-designing their blog.
Bloggers may use a solid color background, blocks of different colors in the background or pictures or textures in the background.
These background elements can be any color imaginable.
However, bloggers who are considering the colors to use in their blog should consider using colors which will be aesthetically appealing to most blog visitors.
This is important because the use of garish colors which are harsh on the eye can result in diminished blog traffic.
Best Blog Design
The layout of the blog should also carefully be considered by the blogger.
The blog should be arranged in a fashion which is appealing to blog visitors, suits the subject of the blog and is presented in a logical manner which is easy for visitors to follow. Again, this is important because failure to use a layout which meets these criteria may result in blog visitors choosing not to visit the blog anymore because the layout is confusing or unappealing.
Fonts Used in a Blog
Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the color of the text.
Bloggers should consider choosing a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors may have trouble viewing the font if the blogger selects a unique font which is not common.
The text size and colors of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text.
For example a blogger with senior citizens as the target audience may opt to use a text size slightly larger than usual.
The colors used for the text should also be selected to enhance readability. One way to do this is to select colors which are appealing to the eye but also contrast with the background color.
Inclusion of Advertisements in a Blog
Bloggers must also consider the inclusion of advertisements when they are designing their blogs. This includes determining whether or not to include blogs.
Once this decision is made, bloggers who opt to include advertisements must carefully consider how and where they wish to display these advertisements. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending on the preferences of the blogger. Advertisements can also be a variety of sizes and shapes and are highly customizable in a number of different ways.
Maintaining a Successful Blog
Creating a blog is relatively simply.
However, maintaining a successful blog is a far more difficult process.
This is because there are so many different factors which can contribute to the success of a blog.
Some of these factors include the subject of the blog, the popularity of the blog and even the aesthetic layout of the blog. Additionally, the ability to properly promote the blog and reach a large audience of interested Internet users will also have a profound impact on the success of a blog.
Although there is no one simple formula for creating and maintaining a successful blog, there are some basic tips which can help to ensure a blogger will enjoy success with his blog.
This post will outline some of these basic tips including posting new entries regularly, writing for a specific audience and properly evaluating changes made to the blog.
Posting New Blog Entries Regularly
The importance of posting new blog entries on a regular basis cannot be underestimated.
This is so important because regular postings offer dedicated blog visitors an incentive to keep returning to the blog.
Readers may visit a blog originally by chance but become committed to returning to the blog regularly based on the content which is provided on a regular basis.
If the blogger allows the blog to become stagnant, the readers do not have motivation to keep coming back to the blog.
However, if there are new posts on a regular basis, visitors are likely to return to the blog often in anticipation of new postings.
How To Write Blogs
The length as well as the depth of a blog post can vary considerably based on the subject of the blog and the expectations of the target audience.
However, in many cases even a relatively short blog entry offering only a small amount of information may be enough to keep readers interested.
This can be useful when the blogger is unable to provide in depth posts but in the long run, blog readers are looking for a certain degree of sustenance and will likely expect the blog to be updated with new posts regularly.
Furthermore they will come to expect a certain voice and quality to the blog posts so bloggers who enlist the use of guest bloggers should carefully screen guest bloggers to ensure they are capable of posting blogs the audience will appreciate.
Understanding Your Blog Audience
Successful bloggers should also be adept at understanding the blog audience.
Most successful blogs focus on a rather exclusive niche which draws a unique set of visitors.
By keeping the information posted in the blog related to this niche, the blogger helps to ensure the audience will remain interested in the blog.
However, the subject matter is not the only important aspect related to understanding the target audience.
Awareness of the Best Blog Sites
Bloggers should also be well aware of the type of information the blog readers are seeking and the way in which they prefer to have the information provided.
This is important because some blog readers may enjoy lengthy pieces while others may prefer posts which are brief and to the point. S
till other blog visitors may prefer to have posts provided as bullet points in an easy to read manner.
Providing the information in a way in which the visitors can process the information easily is as important as providing quality information.
Evaluating Changes to the Blog
Finally, all successful bloggers know how to make changes to the blog carefully and evaluate the effects these changes have on blog traffic.
This is critical because a blog which is already successful can be doomed to failure if the blogger makes a chance which is not appreciated by the dedicated visitors and does not address the concerns of the readers.
To avoid this potential problem bloggers should be careful to only make one change at a time and to allow ample time to evaluate the effect the change has on website traffic as well as the comments from readers before deciding whether to reverse the change or make additional changes.
Similarly a blog which is looking to increase website traffic can run into problems if they make too many changes and do not evaluate how these changes are affecting the blog’s traffic. A better strategy would be to make small changes one at a time and evaluate the effect of the change carefully before making more changes. This will help guide the blogger to produce a successful blog.